Articles by Jessica (Schultz) Poindexter
HubSpot Prospecting Agent vs. Amplify ABM Intel: A Signal-by-Signal Comparison
Both find the moment, source contacts and draft outreach. Only one keeps a human in the loop and fires paid ads on the same signal. A side-by-side comparison.
Read articleWhat Makes ABM Intel Different from Every Other Signal or ABM Tool on the Market
Your signal tool tells you who visited your website. Amplify ABM Intel tells you what's happening inside their business — before they ever visit yours. Three reasons we're fundamentally different.
Read articleHow Many ABM Accounts Can Your Reps Actually Manage?
Most ABM lists are too big. Learn why ~30 accounts per rep is the sweet spot, why ABM works best for enterprise sales, and how signal intelligence keeps your team focused on the right accounts at the right time.
Read articleThe ABM Intel Manifesto: Precision Over Volume, Timing Over Noise
Most teams skip the manifesto and jump straight to messaging. Here's why we wrote ours first—and what we believe about ABM, timing, and the underdog.
Read articleYou're Already Tracking Signals for Your ABM Accounts — You're Just Missing the Ones That Matter
Signal-driven ABM outreach converts 3-5x better than blind outreach. Learn why monitoring the right signals at the right time turns your best-fit accounts into booked meetings.
Read articleIs Account-Based Marketing Right for You? A Framework for Deciding.
Generic outreach doesn't work in enterprise sales. Learn why account-based marketing is the most effective strategy for breaking into large B2B accounts.
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