Most companies skip the manifesto. They jump straight to messaging, campaigns, and content—building a marketing engine before they've forced themselves to make some of the hardest decisions—who specifically are we building this for, what makes our solution different, and why does it matter.
The problem with this is—everything downstream suffers from that lack of clarity. Your positioning drifts. Your content feels generic—undifferentiated. Your product roadmap might even get challenging to navigate or prioritize.
I was sharing ABM Intel with Paul Stansik recently, and he sent me his piece on the power of a manifesto: your beliefs are your strategy. The timing was perfect—a great reminder that what you choose to stand for (and against) isn't separate from your go-to-market. It is your go-to-market. So before we launched any marketing campaigns, we wrote ours. Here it is.
If this resonates, you’re in good company. And we should connect.
Breaking into enterprises isn’t a volume game. It’s a precision game.
You’re struggling to break into enterprise accounts. Not because your product isn’t good. Not because your team isn’t talented. But because the people you need to reach—the CIO at a Fortune 500, the CFO evaluating a seven-figure platform decision, the buying committee of thirteen stakeholders who all have to say yes before anything moves forward—those people are drowning in generic outreach and irrelevant marketing.
Their inboxes are full. Their LinkedIn is a graveyard of “just checking in” messages from reps who clearly didn’t do their homework. They’ve developed a sixth sense for generic outreach, and they delete it on sight.
You know the path forward is more targeted—account-based. A named list of accounts, personalized plays, coordinated sales and marketing motions designed to break through to the people who matter.
You’re not interested in spraying and praying. You want to do the harder, smarter thing. And maybe it’s started working—sort of. You’re getting meetings you wouldn’t have gotten otherwise. But you also know you’re leaving a staggering amount of opportunity on the table.
Because the hardest part of ABM isn’t the strategy. It’s the orchestration—the execution.
ABM is the answer. But the tooling is incomplete or inaccessible.
Here’s the reality nobody talks about: ABM is the consensus best practice for enterprise sales, and increasingly for mid-market. If you’re selling into accounts with complex buying committees, long sales cycles, and six- or seven-figure deal sizes, ABM isn’t optional. It’s the only strategy that respects the complexity of how those deals actually get done.
But once you’ve made that decision—once you’ve said “we’re going account-based”—you immediately run into a wall.
The enterprise-grade platforms that exist—cost $50,000 to $100,000 a year. Minimum. They were built for companies with dedicated ABM teams, six-figure martech budgets, and take months to implement. If you’re a startup or a mid-market company, that’s not your reality.
So you look at what’s available to you, and the picture isn’t pretty. The “startup-friendly” tools are almost exclusively focused on paid marketing. They’ll run your LinkedIn ads. They’ll retarget your website visitors. But they don’t trigger ads based on buying signals, and they don’t simultaneously give your sales team the intelligence they need to know when and why to pick up the phone.
The whole purpose of ABM is to align sales and marketing around the same accounts with the same intelligence. If your tooling only serves one side, you don’t have ABM. You have fancier ads. And if it only fires based on first-party data, you’re missing everyone who doesn’t know you exist (yet).
And while your team is stuck in this cycle, the industry keeps telling you the answer is AI-written emails. Better subject lines. Smarter copy. But that’s solving the wrong problem. The greater leverage in sales is upstream. Better targeting. Better timing. Finding the right buying signals before you write a single word.
Your reps are Googling their accounts. They’re scrolling LinkedIn hoping to catch actionable news. They’re setting up Google Alerts that fire too late or cast too wide a net. They’re spending hours on manual research that should take minutes, and they’re still missing the signals that matter most—the layoff announced Tuesday, the divestiture coming in Q4, the revenue decline that signals cost containment. These are real buying moments your team could be acting on in near real-time.
We built an ABM intelligence layer that is accessible, actionable, and aligns your entire GTM motion.
Amplify Intel exists because we kept trying to solve the same problem for our GTM consulting clients: every startup needed a way to monitor target accounts for real business events and act fast—before everyone else does. None of them could do it at scale, and the market wasn’t offering a real solution. So we built one.
Not an enterprise platform with a six-month implementation and a six-figure price tag. Not another marketing-only ads tool. An account-based signal intelligence engine that serves both sales and marketing simultaneously, because that’s how ABM is most effective.
Here’s what makes our approach fundamentally different:
We built the account-based intelligence the market forgot.
Nearly every other solution is built around first-party signals—how many people from a target account visited your website, read your blog, or downloaded your whitepaper. First-party data is important. If a target account is engaging with your content, you absolutely want to know.
But if you’re an emerging company that isn’t yet a household name in your category, you simply don’t have enough first-party data to build a pipeline around. Your target accounts aren’t flooding your website because most of them don’t know you exist yet. A first-party-only approach leaves you sitting in silence, waiting for prospects to come to you—which is the opposite of what account-based selling is supposed to be.
That’s why Amplify Intel was built around third-party signals first—what’s happening inside a company’s business whether they’ve ever heard of you or not. Buying moments that exist in the world, not just on your website. We track them and deliver them to your team so you can be the first call, not the follow-up.
Our vision is the full picture: third-party intelligence combined with first-party engagement data, so that as your brand grows and prospects start engaging with your content, you’re layering that signal on top of an already rich understanding of what’s happening in their world. But we’ll never ask you to wait for traffic you don’t have yet. Third-party signals are the foundation of our solution.
We go further.
Yes, we track funding rounds and leadership changes. But those are table stakes. The real advantage is often in the signals that are harder to detect, harder to interpret, and far more valuable when you reach the account first.
Amplify Intel detects 21 distinct signal types, including the complex, high-leverage events most platforms miss entirely: acquisitions and mergers that trigger 6-to-12-month integration budgets and vendor consolidation reviews. Divestitures and spin-offs where a newly independent org needs to build its entire vendor stack from scratch. Strategic partnership announcements that create new go-to-market motions and tooling requirements overnight. Office closures that put every existing contract under review. Revenue declines that shift priorities from growth to efficiency. Hiring surges and freezes that reveal where the budget is flowing—or drying up—in real time.
We serve sales and marketing as one motion.
When a signal fires, two things happen simultaneously: your sales rep gets an alert in Slack or Teams and your CRM with context and a suggested outreach strategy, and your marketing team’s LinkedIn ads start targeting the same account’s buying committee. The prospect hears from your rep in their inbox and sees your brand in their feed. That’s the surround-sound experience that makes ABM even more effective.
We built this for the teams that were told ABM wasn’t in their budget.
Starting at $199/month, we made a deliberate choice to price Amplify Intel for the companies that need it most—the underdogs. We didn’t do this by cutting corners. We did it by building a fundamentally more efficient architecture.
We meet your team where they already work.
We have a beautiful UI—but your team never needs to use it. Signals land in Slack or Teams with context. Information syncs to your CRM. Ads push to LinkedIn for approval. Nobody has to learn a new platform or change their workflow. The intelligence shows up in the tools your team already has open.
The convictions behind every decision we make.
- We believe sales comes down to two things: trust and timing. Trust is built through thought leadership, customer reviews, case studies, testimonials, brand marketing, and the dozen other things that make a buyer believe you can deliver. We’re not here to replace any of that. What we’re here to fix is the timing—because without it, even the most trusted brand in the world is just another email that arrived on the wrong day.
- We believe go-to-market success is built on clarity and consistency. ABM forces both. It demands that you get ruthlessly clear about who your ICP is, which accounts deserve your attention, and why. That clarity alone is a competitive advantage most teams never achieve. And once you have it, Amplify Intel enables consistency—ensuring your target accounts receive steady, relevant touchpoints and that your brand stays visible throughout a buying cycle that can stretch for months or years. Clarity without consistency is a strategy that dies on the whiteboard. Consistency without clarity is just noise. You need both.
- We believe ABM is not optional for enterprise sales. When you’re selling into accounts with 13-person buying committees and 9-month+ sales cycles, there is no other strategy. It’s account-based or it’s chaos.
- We believe ABM should be accessible to every B2B team that needs it, not just the ones that can write a six-figure check. We democratized the strategy.
- We believe the best time to reach out is when something meaningful has changed at a prospect’s company—and that doing so isn’t just more effective for the seller, it’s better for the buyer. When you reach out at the right moment with the right context, you’re not interrupting—you’re adding value. That’s what sales should be.
- We believe AI is extraordinarily powerful—but most teams are using it to solve the wrong problem. The industry is obsessed with AI-generated emails, AI-written sequences, AI-optimized subject lines. The real leverage isn’t in writing a better message. It’s upstream: finding the right accounts, detecting the right signals, and knowing the right moment to reach out. That’s where AI should live—turning complex, noisy data into actionable intelligence. And that’s where it should stop. AI should orchestrate the signals. Humans should own the relationships.
- We believe sales is still human. People buy from people. What our technology does is give those people the capacity to be more thoughtful, more timely, and more relevant at scale. We’re not replacing your sales team. We’re giving them superpowers.
And on a personal level: we’ve always been passionate about supporting the underdog.
The startup that is going head-to-head with an incumbent that has ten times their budget. The mid-market team that is trying to break into enterprise accounts with a fraction of the resources. These are the teams doing the hardest, scrappiest, most creative work in B2B—and they’ve been told, over and over, that the tools to compete at the highest level aren’t built for them.
Amplify Intel exists to change that. We built this product so the underdog gets the same advantage that used to be reserved for companies with six-figure tech stacks. That’s not just a business decision. It’s the reason we get out of bed in the morning.
This is what we believe. This is what we’re building.
Reaching out when something has actually changed in a prospect’s business—not because a cadence tool told you it’s been two weeks. Your sales rep’s email references the exact event that makes your solution relevant today, not a generic value prop that could have been sent to anyone with that job title. Your LinkedIn ads reinforce the same message your rep is delivering, to the same buying committee, at the same moment—because the signal told both teams to move together.
ABM the way it was always supposed to work: sales and marketing aligned around shared intelligence, acting with clarity, consistency, and impeccable timing.
We didn’t build Amplify Intel to add more noise. We built it to solve the half of the equation that technology actually can solve—timing—so your team can focus on the half that only humans can: building trust.
We built it for the scrappy team competing against an incumbent with ten times their budget. We built it so that every rep’s outreach is timely, relevant, and human—not because they spent three hours Googling, but because the intelligence was already waiting for them when they sat down.
Sales is still human. Relationships still matter. People still buy from people they trust at the moment they’re ready to buy.
We just make sure your team is there for that moment—first.
xoxo -
Jess & Kev
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