Signal library

23 buying signals, scored and sent to a rep.

Each signal is purpose-built for a specific sales motion — from budget reallocation after layoffs to buying-committee formation on your own website.

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P1 · CriticalP2 · StrongP3 · Context

Monitoring · LiveExample detections

P1Stripe — 300-person engineering reduction · new VP Sales

P1Vanta — closed $150M Series C, expanding enterprise sales

P1Datadog — appointed new CRO from Snowflake

P1Healthcare provider — disclosed data exposure, IR within 48h

P1Snowflake — 3 contacts hit /pricing in 48 hours

P1Stripe — 300-person engineering reduction · new VP Sales

P1Vanta — closed $150M Series C, expanding enterprise sales

P1Datadog — appointed new CRO from Snowflake

P1Healthcare provider — disclosed data exposure, IR within 48h

P1Snowflake — 3 contacts hit /pricing in 48 hours

23 Signal Types6 Categories3 Priority Tiers1 Score Per Account

Pain & Disruption

Market pain creates urgency — disruption that triggers vendor re-evaluation and budget shifts.

P1Critical

Layoffs & RIFs

#1 Conversion Signal

Workforce reductions trigger budget reallocation, vendor review cycles, and new decision-makers — strongest when your motion helps teams cut cost or consolidate quickly.

Example detection

Stripe announced a 300-person reduction in engineering — VP of Sales is a new hire (45 days).

P2Strong

Revenue Decline

Cost-Cutting Trigger

Declining revenue creates urgency to cut costs or find new revenue. Companies actively seek tools with clear ROI.

Example detection

Peloton reported a 23% revenue decline in Q3 — evaluating vendor consolidation.

P2Strong

Office Closures

Restructuring Signal

Closing offices signals restructuring and budget reallocation. New facility needs and vendor re-evaluation follow.

Example detection

WeWork closing 40 locations — consolidating operations and renegotiating contracts.

Growth Signals

Momentum signals. Growing companies have budget, appetite for new tools, and expanding pain points.

P2Strong

Revenue Growth

Expansion Indicator

Growing revenue means expanding teams, new tool needs, and infrastructure investment. Growing companies buy.

Example detection

Datadog reported 27% YoY growth to $2.1B — expanding enterprise sales by 200.

P1Critical

Funding Rounds

Buying Intent

Fresh capital creates greenfield initiatives, new hires, and budget for tools that were harder to justify before.

Example detection

Vanta closed a $150M Series C led by Sequoia — expanding enterprise sales.

P2Strong

Expansion

Market Opportunity

Geographic or market expansion requires new tools, partnerships, and local infrastructure. Expansion = new budget.

Example detection

Notion opening an EMEA HQ in London — hiring 50+ for European GTM.

P3Context

Major Client Updates

Strategic Signal

Client wins signal momentum and growth needs; client losses signal disruption and gaps to fill. Both create openings.

Example detection

Monday.com landed a $5M ARR deal with Siemens — largest enterprise contract to date.

P3Context

Partnerships & JVs

Ecosystem Shift

New partnerships create integration needs, joint GTM motions, and expanded tech-stack requirements.

Example detection

HubSpot announced a strategic partnership with Shopify — joint enterprise offering in Q2.

Risk Intelligence

Moments when scrutiny, disruption, or compliance pressure creates urgent buying windows and executive attention.

P1Critical

Data Breach

Urgency Trigger

Security incidents create immediate executive scrutiny, urgent remediation, and short buying windows for vendors who reduce risk fast.

Example detection

A regional healthcare provider disclosed customer data exposure and launched external incident response within 48 hours.

P2Strong

Regulatory Action

Compliance Pressure

Regulatory actions force budget reallocation, legal review, and process changes. Teams under scrutiny move quickly with a clear case.

Example detection

A public fintech received formal regulatory scrutiny tied to compliance controls and disclosure.

Strategic Changes

Corporate actions that restructure buying centers and force vendor re-evaluation. New leaders, merged entities, and divested units all buy.

P1Critical

Leadership Changes

Decision-Maker Shift

New CxOs bring new strategies, priorities, and vendor evaluation — strongest when your motion depends on a changed mandate.

Example detection

Datadog appointed a new CRO from Snowflake — previously oversaw a $400M ARR segment.

P1Critical

Acquisitions

Tech-Stack Reset

Acquiring companies consolidate vendors and re-evaluate the combined stack. Both acquirer and target become active buyers.

Example detection

Salesforce acquiring Informatica for $8B — data-integration consolidation expected.

P1Critical

Mergers

Vendor Consolidation

Merged entities reconcile duplicate tooling. One platform wins, one gets replaced — be the one that stays.

Example detection

T-Mobile completing the Sprint integration — vendor rationalization across 2,400 contracts.

P2Strong

Divestitures

Greenfield Opportunity

Divested units build their own stack from scratch — from shared services to greenfield, fast.

Example detection

GE spinning off GE Vernova — energy division building an independent IT stack.

Hiring Signals

Hiring patterns reveal budget allocation, strategic priorities, and organizational readiness.

P2Strong

Hiring Surge

Budget Allocation

Aggressive hiring means budget, momentum, and growing pain points. More seats, more process gaps to fill.

Example detection

Anthropic posted 47 new roles this week across engineering and sales — 3× normal velocity.

P2Strong

Hiring Freeze

Cost Pressure

Freezes signal cost-cutting and vendor consolidation. Position as a cost-saving play or protect existing relationships.

Example detection

Snapchat implementing a company-wide freeze — redirecting budget to core product.

P2Strong

Key Role Posted

Decision-Maker Incoming

A new VP Sales, CTO, or Head of RevOps triggers process and stack review — strongest with fresh ownership and early relationship-building.

Example detection

Figma posted a VP of Enterprise Sales — building a dedicated enterprise motion for the first time.

P2Strong

Dept Expansion

New Buyer Group

New departments built from scratch need tooling, processes, and vendors — before incumbents lock them in.

Example detection

Notion created a new Enterprise Solutions group — 15 headcount, building support infra.

P3Context

New Market Entry

Territory Signal

Entering a new market requires localized tools, new partnerships, and market-specific infrastructure.

Example detection

Canva launching an enterprise vertical for financial services — opening a NYC office.

Website Visitor Intelligence

First-party intent from your own site — exactly which accounts are researching you, and who is on the buying committee.

P1Critical

High-Intent Visit

Active Evaluation

A contact from a target account hit pricing, demo, or contact pages. This is active buying research — happening right now.

Example detection

3 contacts from Snowflake visited /pricing and /enterprise within 48 hours.

P2Strong

First Site Visit

Early Awareness

A first-time visitor from a target account signals early awareness. Nurture before competitors capture attention.

Example detection

A VP of Engineering from Figma visited your site for the first time via a LinkedIn ad.

P2Strong

Multi-Contact Visit

Buying Committee

Multiple people from one account = committee formation. The account is in evaluation mode.

Example detection

5 contacts from Notion across product, engineering, and sales visited in the same week.

P3Context

Repeat Visitor

Deepening Interest

Returning visitors show sustained interest. Combined with other signals, repeat visits indicate a deepening evaluation.

Example detection

A CTO from Linear returned for a 4th visit this month — viewed case studies and API docs.

Anatomy of a signal

Every signal arrives ready to act on.

Not a data point — a scored, sourced, routable event with the first move attached.

P1 · Layoffs & RIFs

Stripe announced a 300-person reduction in engineering — and the VP of Sales is a new hire, 45 days in.

The trigger

What happened, detected from public + first-party sources.

The angle

Why it matters for your specific motion.

Example detection

The concrete, sourced evidence — never a vague “intent score.”

Priority + score

P1/P2/P3 tier and an account score, so reps know what to work first.

From detection to a rep

Detect. Score. Route.

23 signal types become one prioritized stream — delivered where your reps already work.

01 · Detect

23 types, every account

Continuous monitoring across hiring, news, funding, risk, and first-party site activity.

02 · Score

Priority + confidence

Each signal gets a P1/P2/P3 tier and rolls into one account score.

03 · Route

Slack + a HubSpot task

The priority signal lands in Slack and becomes a dated, owned follow-up task.

See it on your accounts

See which of the 23 are firing on your accounts.

Bring your target-account list. We’ll show you the signals live right now — and how each one reaches your reps.

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