Each signal type is purpose-built for a specific sales motion — from budget reallocation after layoffs to buying committee formation on your website.
Pain & Disruption
3 signals
Market pain creates urgency. These signals surface accounts experiencing disruption that triggers vendor re-evaluation and budget shifts.
#1 Conversion Signal
Layoffs & RIFs
Workforce reductions trigger budget reallocation, vendor review cycles, and new decision-makers. Teams that reach out within 72 hours see 3x response rates.
Recent detection
Stripe announced 300-person reduction in engineering — VP of Sales is a new hire (45 days)
0
events detected this month
+18% vs last month
Cost-Cutting Trigger
Revenue Decline
Declining revenue creates urgency to cut costs or find new revenue streams. Companies actively seek tools that demonstrate clear ROI.
Closing offices signals restructuring and budget reallocation. New facility needs, remote tool adoption, and vendor re-evaluation follow.
Recent detection
WeWork closing 40 locations — consolidating operations and renegotiating contracts
0
events detected this month
+7% vs last month
Growth Signals
5 signals
Momentum signals. Companies experiencing growth have budget, appetite for new tools, and expanding pain points your product can solve.
Expansion Indicator
Revenue Growth
Growing revenue means expanding teams, new tool needs, and infrastructure investment. Growing companies buy.
Recent detection
Datadog reported 27% YoY growth to $2.1B — expanding enterprise sales team by 200
0
events detected this month
+22% vs last month
Buying Intent
Funding Rounds
Fresh capital means greenfield initiatives, new hires, and budget for tools they couldn’t justify before. Series B+ are 4x more likely to evaluate vendors within 90 days.
Recent detection
Vanta closed $150M Series C led by Sequoia — expanding enterprise sales team
0
events detected this month
+24% vs last month
Market Opportunity
Expansion
Geographic or market expansion requires new tools, partnerships, and local infrastructure. Expansion = new budget.
Recent detection
Notion opening EMEA headquarters in London — hiring 50+ for European GTM
0
events detected this month
+15% vs last month
Momentum Signal
Major Client Wins
Big client wins signal momentum. Companies riding momentum are more receptive to tools that help them scale.
Recent detection
Monday.com landed $5M ARR deal with Siemens — largest enterprise contract to date
0
events detected this month
+11% vs last month
Ecosystem Shift
Partnerships & JVs
New partnerships create integration needs, joint GTM motions, and expanded tech stack requirements.
Recent detection
HubSpot announced strategic partnership with Shopify — joint enterprise offering Q2
0
events detected this month
+9% vs last month
Strategic Changes
4 signals
Corporate actions that restructure buying centers and force vendor re-evaluation. New leaders, merged entities, and divested units all buy.
Decision Maker Shift
Leadership Changes
New CxOs bring new strategies and vendor evaluations. A new VP Sales or CRO re-evaluates the entire tech stack within 90 days — that’s your window.
Recent detection
Datadog appointed new CRO from Snowflake — previously oversaw $400M ARR segment
0
events detected this month
+9% vs last month
Tech Stack Reset
Acquisitions
Acquiring companies consolidate vendors and re-evaluate the combined tech stack. Both acquirer and target become active buyers.
Recent detection
Salesforce acquiring Informatica for $8B — data integration consolidation expected
0
events detected this month
+14% vs last month
Vendor Consolidation
Mergers
Merged entities must reconcile duplicate tooling. One platform wins, one gets replaced — be the one that stays.
Divested units build their own tech stack from scratch. They go from shared services to greenfield — fast.
Recent detection
GE spinning off GE Vernova — energy division building independent IT stack
0
events detected this month
+8% vs last month
Hiring Signals
5 signals
Hiring patterns reveal budget allocation, strategic priorities, and organizational readiness. Sourced from live ATS feeds across Greenhouse, Lever, Ashby, and SmartRecruiters.
Budget Allocation
Hiring Surge
Companies hiring aggressively have budget, momentum, and growing pain points. More seats, more process gaps to fill.
Recent detection
Anthropic posted 47 new roles this week across engineering and sales — 3x normal velocity
0
events detected this month
+31% vs last month
Cost Pressure
Hiring Freeze
Hiring freezes signal cost-cutting and vendor consolidation. Position as a cost-saving play or protect existing relationships.