Integration Guide

ABM intelligence is stronger when it can move through the rest of your stack.

Amplify exposes account signals through APIs and outbound webhooks so GTM operators can keep the intelligence layer embedded in the workflows they already own.

REST API for pull workflows

The API gives operators a clean way to query account signals by company, account, or time range without forcing a UI-first workflow.

  • Use signal data in enrichment tables and internal tools
  • Support pull-based workflows for GTM ops
  • Keep signal access available outside the product UI

Outbound webhooks for push workflows

Webhooks are the fastest way to route new signals into systems that should react immediately.

  • Push new signals to any endpoint
  • Support automation tools and custom handlers
  • Preserve event context for downstream systems

Fits the workflow-native model

APIs and webhooks matter because they keep Amplify from becoming a closed dashboard product. They let customers use the intelligence layer inside the stack they already have.

  • Supports handoff into CRMs, data tools, and automation platforms
  • Supports custom operator workflows
  • Extends account signals beyond the native app surface
See integration hub
Why expose account signals through APIs and webhooks?

Because many GTM teams want intelligence in the systems they already operate, not trapped in a standalone dashboard.

What kinds of workflows use the API?

API workflows are useful for enrichment tables, internal tooling, warehouses, and operator-led automation where teams want to pull signal data on demand.

When are webhooks better than the API?

Webhooks are better when a system should react as soon as a new signal is detected rather than polling for changes later.

Connect account signals to the rest of your GTM stack.

Request access to configure the API, webhook delivery, and downstream workflows that fit your operating model.

Request access