Clay is a programmable enrichment and GTM-automation engine you configure into custom workflows. Amplify ABM Intel is a turnkey account-signal layer: it monitors 23 named buying signals on the accounts you target, scores and prioritizes them, and routes the most important one into HubSpot, Slack, Microsoft Teams, email, and API — no tables or per-row credits to maintain. They solve different problems, and many teams run both.
Clay is a powerful build-your-own engine: waterfall enrichment, AI research, and GTM automation you assemble into tables and workflows. Amplify is the opposite trade — a turnkey signal-intelligence layer that monitors named accounts and routes the one event that matters, with no recipe-building required.
With Clay you design the data flow and decide what to do with the output. Amplify ships the signal model out of the box — 23 standard signal types, classified, scored, and prioritized — so a lean team gets timing intelligence without maintaining tables and credit budgets.
These are complementary layers. Teams often use Clay to enrich and orchestrate, and Amplify to detect and route the buying signals that tell them when to act — both landing in the same CRM and channels.
If your need is flexible, programmable enrichment and GTM automation — building custom data workflows, scraping, and AI research across many sources — Clay is purpose-built for that and Amplify is not trying to replace it.
The 23 named signal types Amplify monitors on your target accounts.
Buyer intent signalsHow named events reveal when an account is ready to buy.
Signal API & webhooksPush account signals into internal systems and data warehouses.
PricingPlain monthly plans — Scout, Command, Ops Center, Enterprise.
Partly — they solve different problems and most teams use both. Clay is a programmable enrichment and GTM-automation engine you configure. Amplify is a turnkey account-signal layer that detects named buying signals and routes them into your workflow. If you want timing intelligence without building and maintaining data workflows, Amplify is the simpler path; if you want a flexible enrichment engine, that is Clay.
Clay gives you building blocks — waterfall enrichment, scraping, AI research — that you assemble into custom workflows. Amplify ships a finished signal model: it monitors 23 named signal types on your target accounts, scores and prioritizes them, and routes the most important one into HubSpot, Slack, and Teams, with no table-building or per-row credits to manage.
Yes, and many teams do. Use Clay for enrichment and automation, and Amplify for detecting and routing the buying signals that indicate timing. Amplify exposes API and webhooks, so its signals can flow into a Clay table or your warehouse if you want to act on them programmatically.
Amplify is priced in plain monthly tiers — Scout at $199/mo, Command at $699/mo, Ops Center at $999/mo, and Enterprise as custom — with no per-row enrichment credits to budget.
Yes. HubSpot is a first-class delivery surface with notes, timeline context, and tasks; Amplify also delivers into Slack and Microsoft Teams, plus email digests and API/webhooks.
Amplify uses your existing Apollo or ZoomInfo license for contact data rather than bundling another contract, and focuses on detecting, scoring, and routing account signals.
Request access to see how Amplify detects named account signals out of the box and routes the one that matters into the tools your team already uses.