Sales intelligence spans contact data (who to reach), intent data (who might be in-market), and account signals (when to act). Amplify ABM Intel is the signal-and-timing layer: it monitors 23 named buying signals on the accounts you already target, scores and prioritizes them, and routes the most important one into HubSpot, Slack, Microsoft Teams, email, and API — running alongside your existing Apollo or ZoomInfo license.
Sales intelligence is the data and signals that help revenue teams decide which accounts to work, who to reach, and when. In practice the market splits into three jobs that get lumped under one label — and most teams need more than one.
Contact data tells you who exists; intent data estimates who is researching. Neither tells a rep the concrete reason to reach out today. Account signal intelligence fills that gap with named, verifiable events on the accounts you already target.
Sales intelligence is not one tool. Amplify is the signal-and-timing layer that sits on top of the contact data you already pay for, and routes the single most important change into the workflow your team already uses.
If your gap is coverage (not enough contacts), buy a data tool. If it is broad demand sensing across a large market, intent data helps. If your reps have the list but miss the moment, you need account signal intelligence. Most lean teams already have the first and are missing the third.
The signal types that show a named account is ready to buy.
The 23 signal typesEvery buying signal Amplify monitors across your target accounts.
Signal intelligence vs intent dataHow evidence-backed signals differ from anonymous intent scores.
PricingScout, Command, Ops Center, and Enterprise plans in plain monthly terms.
Sales intelligence is the data and signals revenue teams use to decide which accounts to pursue, who to contact, and when to act. It spans three distinct categories: contact and company data (who to reach), intent data (anonymous topic-level interest), and account signal intelligence (named, sourced events that indicate timing). Most teams need a combination rather than a single tool.
It depends on the job. For contact and company data, ZoomInfo and Apollo lead. For anonymous, topic-level intent data, Bombora and 6sense are common. For named-account buying signals delivered into the rep workflow, Amplify ABM Intel focuses on timing — detecting events like funding, leadership changes, and hiring surges on the accounts you already target. The right pick is the one that fills your actual gap: coverage, demand sensing, or timing.
Intent data is one type of sales intelligence — usually an anonymous, model-derived estimate that some account is researching a topic. Sales intelligence is the broader category that also includes contact data and named-account signals. Account signal intelligence differs from intent data by pointing to a specific, verifiable event on a named account rather than a probability you have to trust.
No. Amplify is a signal-and-timing layer that runs alongside your existing ZoomInfo or Apollo license, using it for contact data. It detects, scores, and routes account signals; it does not sell a competing contact database. Many teams keep their data tool and add Amplify for the timing layer they were missing.
Amplify writes the most important account signal into HubSpot as a note, timeline entry, and task, and delivers real-time alerts to Slack and Microsoft Teams with the supporting evidence attached. API and webhooks expose the same signals for data warehouses and internal tools, so the intelligence lands where reps already work.
Request access to see how Amplify adds the timing layer to your sales-intelligence stack — named account signals routed into the tools your team already uses.